Table of Contents
- Introduction
- Why Custom Fonts Are Becoming a Global Trend
- Key Benefits of Custom Font Creation
- How Designers and Brands Use Custom Fonts Today
- Examples of Display Fonts That Inspire Custom Designs
- Galend Elable
- Out of Topic
- Black Grow
- Fast Ratio
- Tools and Techniques to Create Custom Fonts
- The Future of Custom Font Creation
- Conclusion
- References
1. Introduction Custom Font Creation Trend
Typography has evolved far beyond basic communication—it has become a major branding asset. Today, more businesses and designers are turning to custom fonts to build strong visual identities, improve digital performance, and stand out in a saturated marketplace. This growing movement is often referred to as the Custom Font Creation Trend, and it’s reshaping how brands present themselves across platforms.
From global companies to independent creators, custom fonts are no longer a niche luxury. They are now an essential part of modern branding strategies.
2. Why Are Becoming a Global Custom Font Creation Trend
Several factors have contributed to the rising popularity of custom fonts:
a. Branding Competition
With thousands of brands competing for attention, fonts have become a key differentiator. Unique typography communicates personality faster than any tagline.
b. Rise of Digital Platforms
Custom fonts designed specifically for digital screens improve readability and loading efficiency—crucial for SEO and user experience.
c. DIY Creative Independence
More designers and creators want full control over their visual identity. Making their own fonts allows them to craft a style that perfectly reflects who they are.
d. Design Technology Accessibility
Tools like Glyphs, FontLab, and even Procreate make font creation easier than ever.
3. Key Benefits of Custom Font Creation Trend
1. Stronger Brand Identity
A custom font immediately distinguishes your brand from competitors. It becomes part of your brand assets—just like a logo or color palette.
2. Improved Consistency
Custom fonts ensure cohesive visual communication across all media:
– Websites
– Social media
– Packaging
– Advertising
– Mobile apps
3. Better Performance on Web & Mobile
Well-crafted custom fonts often have:
– smaller file sizes
– cleaner vector shapes
– optimized kerning
– improved accessibility
This results in better loading speed and enhanced user experience.
4. Ownership & Licensing Advantage
Brands that own custom fonts avoid licensing conflicts, annual fees, or usage restrictions.
4. How Designers and Brands Use Custom Font Creation Trend Today
a. Personal Branding (Creatives, Influencers, Agencies)
Creators develop custom signature fonts to represent their style. The handcrafted look also reflects authenticity and originality.
b. Corporate Branding
Companies invest in bespoke fonts for global consistency. Notable examples include Netflix, Airbnb, and Google—all of which have their own proprietary typefaces.
c. Packaging and Product Branding
Custom fonts help products stand out on shelves through distinctive lettering styles.
d. UI/UX and Mobile Applications
Designers craft simplified, readable custom sans-serif fonts for improved digital usability.
5. Examples of Display Fonts That Inspire Custom Designs
Below are several fonts from RaisProject that can serve as inspiration or mockup material for illustrating this trend.
Galend Elable
A modern and elegant sans-serif display font with clean shapes, perfect for showcasing how custom fonts can improve branding impact.
Out of Topic
A quirky and expressive display font that demonstrates how custom typography can give brands a strong personality.
Black Grow
A classy serif display font with sharp details, ideal for discussing how custom fonts elevate premium branding.
Fast Ratio
A bold, futuristic, and modern sans-serif font useful for explaining how custom fonts enhance digital brand presence.
6. Tools and Techniques to Custom Font Creation Trend
Creating a custom font is now more accessible thanks to modern tools and workflows:
a. Popular Custom Font Creation Trend Software
- Glyphs App (Mac)
- FontLab Studio
- Robofont
- Calligraphr (Beginner-friendly)
- Procreate + Vector Conversion Tools
b. Common Techniques
- Hand-lettering → vector tracing → font generation
- Digital sketching using tablets
- Modifying existing shapes to create a unique structure
- Creating multilingual glyph sets for global branding
- Testing kerning pairs for better readability
c. Typography Trends Influencing Custom Font Creation Trend Design
- Minimalist sans-serif
- High-contrast serif
- Geometric display type
- Organic handwritten styles
- Variable fonts (multiple weights in one file)
7. The Future of Custom Font Creation Trend
As brand competition increases, custom typography will play a larger role in identity design. Here are emerging trends shaping the future:
AI-Assisted Font Generation
Tools that automate character design and kerning will help designers work faster.
Variable Fonts Standardization
One font file with multiple styles is becoming the new digital standard.
More Affordable Custom Font Creation Trend Packages
Freelancers and small businesses now have access to budget-friendly custom font services.
Personal Fonts for Individuals
As social media and personal branding grow, more people will create their own signature or monogram fonts.
8. Conclusion Custom Font Creation Trend
The Custom Font Creation Trend is not just a passing movement—it’s a fundamental evolution in the world of branding and design. As more brands seek to express their identity through unique typography, custom font creation becomes a powerful tool for distinction, performance, and emotional storytelling.
Whether you’re designing your own font or choosing a distinctive display typeface, the future of branding is undeniably typographic.